Earlier this month, Surf Excel Matic started a small initiative to collect discarded plastic from different parts of Mumbai. On World Cleanup Day (September 18), the brand unveiled an installation inspired by its communication and packaging, at Carter Road in Bandra.
The installation, which is made from over 3,000 discarded plastic bottles collected for this initiative, will remain at Carter Road till October 2. According to the brand, it is an attempt to motivate people to do more to create a positive impact on the environment for a cleaner future.
The aim of the installation is to reduce plastic wastage. This initiative is an extension of the Clean Future initiative by Hindustan Unilever Limited, under which Surf Excel Matic Liquid has transitioned to the use of 50 per cent recycled plastic in its bottles and 100 per cent biodegradable actives.
Earlier this month, HUL partnered with Banyan Nation to innovate and create bottles that are less dependent on virgin plastic, thereby reducing the net plastic generated. By the end of this year, the brand attempts to cross an annual consumption of 900 tonnes of recycled plastic. HUL is also working on no plastic innovations, like the refill machine set up at a store in Mumbai.
